Attracting visitors to our city is about creating a buzz around Nottingham and capturing people’s imaginations. High profile well-exectued campaigns that encourage visitors to come into the city and linger are of benefit to each business within the BID zone.
Independent Business Campaign
160 INDEPENDENTS TOOK PART
In 2014 the BID ran it’s third annual independent business competition and almost 5,000 people cast a vote for their favourite. The competition was part of a much wider campaign, aimed at increasing awareness of independent businesses. 2014 also saw the production of the ‘Nottingham Independent’ – a newspaper to showcase and shout about the breadth of our independent, entrepreneurial spirits. This year’s campaign will take place from 4th June with the winner of the competition being announced on the 4th July.
48 HOURS OF FASHION RETURNS ON 13TH AND 14TH MARCH 2015.
48 Hours of Fashion, now entering its fourth year, showcases the city’s boutiques, department stores and hair/beauty salons. Many retailers reported a large increase in sales during the 2014 event and footfall increased by 22% compared to the same weekend in 2013. Located in a marquee which dominates Old Market Square, free fashion shows take place on the hour and fringe activities will take place in businesses to further raise the profile of Nottingham as a leading fashion city. This year will be bigger and better than ever, with a larger marquee, more businesses involved and a rotating catwalk!
Food & Drink Event
89 BUSINESSES PARTICIPATED IN 2014
A campaign to drive footfall and spend into the city centre’s many excellent food and drink venues ran in Autumn 2014, and included VIP offers, set menu prices, free on-street parking, a food and drink guide delivered to 40,000 homes and a promotional video. For the first time in 2014, we also ran a Food & Drink Market in Trinity Square with a stage for entertainment and culinary masterclasses. This year’s event will take place from the 19th – 26th September.
OVER 200,000 UNIQUE VISITORS TO THE SITE IN 2014
Launched in 2011, the Leisure and Retail BIDs pulled together to create a consumer website (www.itsinnottingham.com). It tells visitors everything they need to know about Nottingham city centre’s shopping and entertainment facilities. This also includes a ‘Select and Collect’ feature where businesses can include their products for visitors to browse and purchase. It has proved a great success and is to continue as a key marketing platform for BID visitor experience messages and it is also strengthened by a powerful social media back-up.
VIP Offers & Treats Scheme
OVER 17,000 PEOPLE HAVE SIGNED UP TO RECEIVE VIP OFFERS
Part of the consumer site, VIP Nottingham provides discounts, treats and competitions to its members, downloaded as printable vouchers or direct to a mobile. The scheme is free for customers to join and free for BID businesses to participate in. Now with thousands of members signed up, it’s a great opportunity to attract new customers and build repeat business.
OVER £424,000 OF POSITIVE PR GENERATED IN 2014
Working closely with a local PR agency, the BID aims to create positive news stories that raise Nottingham city centre’s profile locally and nationally. BID events are supported by press releases and interviews to ensure maximum awareness. Online and offline media further afield have also been targeted with general interest editorial about the city’s businesses and services.
4,500 APP DOWNLOADS AND COUNTING
The It’s in Nottingham cross-platform mobile app was launched in late 2013 and contains information on all BID businesses in a similar way to the website. This digital signpost offers up-to-the-minute information such as the ‘near me’ tool which gives quick and easy access to nearby businesses and their VIP promotions.
Conferences & Events
CONTRIBUTION OF FUNDING TO NOTTINGHAM IN THE NEXT 3 YEARS TO A BID FOR £750,000
Conferences and other events can give a huge boost to the city’s economy, dramatically increasing trade for local retail, leisure and hospitality businesses. Each year the BID provides funding into a long term strategic partnership project to attract major events and conferences to the city, aiming to drive visitor expenditure into the local economy with an impact of £13 million and creating 200 jobs.