Working City

One of the key aims of the BID is to widen engagement and interact positively with the city’s workers and students to show them how much they are valued as part of the city centre community.


Engaging the Student Population

The student population is a key economic driver for the city. We aim to build much closer links by creating an exciting and appealing offer for students. By building a strong affinity with them, we will hopefully encourage students to remain in the city once their studies are concluded.

Embracing City Centre Workers

Research amongst the office sector showed significant support for inclusion and we will create stronger links between the city centre’s working population and retail and leisure businesses, which has huge potential to benefit to local economy.

Late Night Shopping Ilford

Late Night Shopping

Having already commissioned a feasibility survey indicating a positive view amongst visitors for later trading hours, we will now work closely with retailers to support and promote a viable late night shopping offer for the city, giving employees the chance to enjoy the city’s complete offerings at whatever time it suits them.

 Advvocate for Business

An Advocate for Business

Over the years we have established a strong track record of promoting and defending the interests of Nottingham’s commercial community. We will continue to vigorously embrace this role to ensure all businesses can have their views heard on any city centre issues which directly or indirectly affect them.

Safe and Secure

Through our projects detailed in ‘Managed City’ we will work to ensure the city is safer, cleaner and more welcoming for students and staff.

 Offers and Incentives

Exclusive Offers and Incentives

To encourage them to them to make the most of Nottingham’s excellent retail offering and vibrant night-time economy, employees and students will have access to a range of benefits and incentives, including VIP access to our events, exclusive offers, unique competitions and loyalty rewards. We will support these offers with parking and transport concessions to help make it cost effective for employees and students to stay in the city and revisit at weekends.