Effective marketing is a vital tool in selling the Nottingham city centre brand to local, regional and national audiences. The BID supports attractive consumer promotions, lifestyle events and profile-raising PR activity.
One of the key objectives of the BID is to improve the city centre experience for visitors and businesses. The BID supports a wide range of initiatives to create a pleasant, safe and accessible environment.
One of the key aims of the BID is to widen engagement and interact positively with the city’s workers and students to show them how much they are valued as part of the city centre community.
The high proportion of independents in Nottingham makes it exceptional. The BID is committed to recognising, celebrating and supporting their vital contribution to the local economy.
BUSINESS CRIME REDUCTION
The BID provides a range of services which are aimed at reducing the impact of crime on member businesses and tackling perceptions of crime within the city.
THE BID ZONE
Following the successful BID renewal ballot in July 2015, the BID area has extended to include further geographical and sectoral areas.